Our Mission Statement
Since 1934, we’ve been in the business of YOU. We’re committed to providing relationship-based financial services and high-quality, convenient products that are unmatched. At the end of the day, our success is measured by yours — that’s why our top priority is helping you achieve your goals.
Our Brand Pillars
We’re recognized as a banking and lending leader, and act as a valuable resource to the industries we serve.
We’re experienced in the industries we serve and ready to meet any of your specific needs.
Through relationship-based service, we’re intentional with every email, phone call or face-to-face conversation we have with you.
We’re committed to fostering trust and goodwill by supporting you, our industry partners, and the markets we serve across the country.
Relocated corporate headquarters
Added Pet Care / Resort Business to Professional Services Division
Supported over 7000 jobs through the PPP loan program, meeting the essential financial needs of our customers.
Acquired First National Bank of Wynne
Acquired retail branch in Mena, AR
Opened retail location in Little Rock, AR
Added veterinary practice to Professional Services Division
Developed the Farm and Ranch Division, with focus on all things Ag sans poultry
Developed Professional Services Division primarily focused on independent pharmacy
Purchased Cornerstone Bank in Senatobia, MS, establishing retail presence in MS
Sold NW AR and Conway retail outlets, providing additional capital for growth
Converted from a Thrift Institution to a State Chartered Commercial Bank.
Acquired the former Lion Oil building and relocated corporate headquarters
New retail markets established in NW AR
Began to build-out national poultry lending program with first office in El Dorado, AR
Changed name to First Financial Bank
Opened first Mortgage Loan Production Office in Little Rock. AR.
Formation of First Federal Savings and Loan of El Dorado