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Our Mission Statement

Since 1934, First Financial Bank has been committed to upholding our community-oriented mission:

"First Financial Bank will be the leading provider of financial services in our markets; dedicated to growth by consistently exceeding the expectations of our customers while treating our employees fairly and respectfully."

Our Strength

Our commitment to customer service, our financial strength, and our banking professionals make choosing First Financial Bank a sound business decision. As a locally-owned, locally-managed bank, we are dedicated to providing the very best financial services so that we may stay ahead of the competition.

Industry-Leading Products and Services That Set Us Apart From the Competition

Pharmacy Loans Division – Learn about our pharmacy solutions, meet our lenders, listen to our podcasts, learn about our partners and catch up on industry news. 

Veterinary Loans Division – Find out about our veterinary solutions and meet our lenders. We can help you find finance solutions for a wide range of veterinary practice needs. 

Mortgage Loans Division – At First Financial Bank, we offer a wide range of lending options, designed to turn your home-owning dreams into a reality. Take advantage of competitive rates and custom tailored terms — provided by a friendly, helpful staff who cares about your needs.

Poultry Loans Division – Check out what makes us one of the nation's leading poultry lenders with our competitive rates and flexible financing options. You can also learn about our Poultry lenders. 

Farm & Ranch Loans Division – Get the information you need to open a farm & ranch loan with us - are you new to this? We have loans just for beginners! You can also learn more about our local lenders and find one closest to you to contact. 

Our History

First Financial Bank has deep roots in the community of El Dorado, Arkansas. It first opened in 1934 and currently serves our community with six retail banking locations along with five ATM locations in our El Dorado community. In the Mississippi Region, we have two retail locations and three ATM locations. We also have full-service banking operations in Little Rock and our most recent retail bank location is in Mena, AR.

Additionally, we serve both Arkansas (Conway, El Dorado, Fayetteville, Fort Smith, Jonesboro and Little Rock) and Mississippi (Carthage and Senatobia) with First Financial Mortgage locations. Our agricultural lending division includes offices in Alabama (Enterprise and Fort Payne); Arkansas (El Dorado, Fayetteville, Mena and Morrilton); Delaware (Laurel); Georgia (Gainesville); Mississippi (Carthage); North Carolina (Monroe) and Texas (Nacogdoches). Our Farm and Ranch division includes offices in Louisville, KY and Wilmington, NC.