Our Mission Statement

Since 1934, we’ve been in the business of YOU. We’re committed to providing relationship-based financial services and high-quality, convenient products that are unmatched. At the end of the day, our success is measured by yours — that’s why our top priority is helping you achieve your goals.

Our Brand Pillars

Industry Leader

We’re recognized as a banking and lending leader, and act as a valuable resource to the industries we serve.

Trusted Advisor

We’re experienced in the industries we serve and ready to meet any of your specific needs.

Unmatched Service

Through relationship-based service, we’re intentional with every email, phone call or face-to-face conversation we have with you.

Supportive Partner

We’re committed to fostering trust and goodwill by supporting you, our industry partners, and the markets we serve across the country.

Our History

2022

Relocated corporate headquarters

2021

Added Pet Care / Resort Business to Professional Services Division

2020

Supported over 7000 jobs through the PPP loan program, meeting the essential financial needs of our customers.

2019

Acquired First National Bank of Wynne

2018

Acquired retail branch in Mena, AR

2017

Opened retail location in Little Rock, AR

2015

Added veterinary practice to Professional Services Division

2013

Developed the Farm and Ranch Division, with focus on all things Ag sans poultry

2012

Developed Professional Services Division primarily focused on independent pharmacy

2006

Purchased Cornerstone Bank in Senatobia, MS, establishing retail presence in MS

2000

Sold NW AR and Conway retail outlets, providing additional capital for growth

1999

Converted from a Thrift Institution to a State Chartered Commercial Bank.

1997

Acquired the former Lion Oil building and relocated corporate headquarters

1995

New retail markets established in NW AR

1993

Began to build-out national poultry lending program with first office in El Dorado, AR

1989

Changed name to First Financial Bank

1984

Opened first Mortgage Loan Production Office in Little Rock. AR.

1934

Formation of First Federal Savings and Loan of El Dorado